“We don’t track numbers to look back — we track them to aim forward.”
Let’s see how you’re doing.
Prepared by NOVA | Last updated: July 10th, 2025
Project Goals
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Performance Metrics
Total Reach (Audio & Video)
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YouTube Views
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LinkedIn Posts
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Link Tracking
Lead Magnet Clicks: 100
Details: Trackable link to the free PDF download
Calls Booked: 15
Details: Discovery call for private coaching
NOVA Action Summary
For JUMP with Traveling Jackie, NOVA went beyond production to align the podcast with Jackie’s growth goals — building her audience and deepening trust with her travel community.
Strategic actions NOVA took:
Audience clarity: Defined the target listener (adventurous travelers seeking authentic experiences) and shaped episodes around their aspirations.
Guest alignment: Sourced guests who brought authority in sustainable and unique travel, reinforcing Jackie’s positioning as a trusted curator.
Partnership strategy: Identified potential travel brands for collaborations, weaving sponsorship opportunities into the content plan.
Cross-platform reach: Repurposed episodes into YouTube clips and blog posts optimized for search terms like “sustainable travel tips” and “hidden destinations.
Recommendations
For JUMP with Traveling Jackie, NOVA focuses on aligning the podcast with Jackie’s growth goals — building her audience and deepening trust with her travel community.
Our Recommendations:
Audience clarity: Shape content for adventurous travelers seeking authentic experiences so episodes resonate with the right listeners.
Guest alignment: Feature guests who specialize in sustainable and unique travel to reinforce Jackie’s position as a trusted curator.
Partnership strategy: Develop collaborations with travel brands and integrate sponsorships seamlessly into episodes.
Message from Hayden
It’s been great to see the progress you’ve made with JUMP with Traveling Jackie. This month’s strategy recommendations focus on building momentum — strengthening your authority in the travel space, deepening engagement with your audience, and opening doors for new opportunities. I’m excited to keep pushing forward together and ensuring every episode brings you closer to your goals.