“We don’t track numbers to look back — we track them to aim forward.”
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Prepared by NOVA | Last updated: Oct 28th, 2025
Project Goals
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Inspire, educate, and recruit underrepresented talent into aerospace and defense. The podcast is a platform to share personal stories, industry insights, and high-level expertise, showing that these careers are attainable and desirable. Success looks like real impact: listeners feeling seen, motivated, and equipped to pursue or advance in the field.
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Establish the hosts and the BIAAD brand as trusted leaders in aerospace and defense. By leveraging their dual strengths—technical depth and executive perspective—the show demonstrates credibility, expertise, and industry relevance. Outcomes include recognition by peers, invitations to industry events, and increased demand for speaking, consulting, or partnership opportunities.
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Lay the groundwork for future monetization and professional leverage without compromising mission. Grow an engaged, high-quality audience primarily through YouTube and LinkedIn, using consistent content structure and repurposing. Long-term success is measured by meaningful industry relationships, sponsorship opportunities, and the ability to turn authority and reach into sustainable financial and career benefits.
Performance Metrics
Total Reach (Audio & Video)
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Growth:
Listens (All Sources)
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Listens (Spotify)
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Growth:
Subscriber count: 965: YPP on the horizon
Listen time per episode +24%
96% new viewers (Subscribe CTA - Dynamic)
Listens (Apple Podcasts)
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YouTube Views
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YouTube Subscribers
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NOVA Action Summary
For Brothers in Aerospace and Defense, NOVA focused this month on executing last month’s growth priorities — refining YouTube strategy, elevating editing quality, and resolving platform issues to strengthen performance and cross-platform consistency.
Strategic actions NOVA took:
YouTube growth: Released and refined medium-form content optimized for search and discovery, progressing toward identifying what best engages the audience.
A/B testing: Began testing title phrasing and thumbnail variations using analytics insights; concise, keyword-led titles are showing stronger performance.
Editing enhancement: Elevated editing to sustain attention and improve average watch time across episodes.
LinkedIn optimization: Crafted medium-form content for seamless autoplay and shareability on LinkedIn.
Integration fix: Fully resolved the Spotify delivery issue, restoring platform stability.
Recommendations
Building on this month’s progress, NOVA’s next phase focuses on amplifying visibility and deepening audience connection through targeted distribution and continued optimization.
Our Recommendations:
LinkedIn amplification: Have each host share one medium-form video on LinkedIn every two weeks to drive reach, engagement, and industry visibility.
Discovery refinement: Continue A/B testing titles and thumbnails to confirm which combinations yield the strongest watch time and click-through rates.
Watch-time growth: With the channel nearing YouTube Partner Program eligibility, the next priority is increasing total watch time. We’ll experiment with adding a third medium-form episode and implement a scripted teaser intro that teases key discussion points and upcoming insights to retain viewers longer.