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Prepared by NOVA | Last updated: Sep 22nd, 2025
Project Goals
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Inspire, educate, and recruit underrepresented talent into aerospace and defense. The podcast is a platform to share personal stories, industry insights, and high-level expertise, showing that these careers are attainable and desirable. Success looks like real impact: listeners feeling seen, motivated, and equipped to pursue or advance in the field.
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Establish the hosts and the BIAAD brand as trusted leaders in aerospace and defense. By leveraging their dual strengths—technical depth and executive perspective—the show demonstrates credibility, expertise, and industry relevance. Outcomes include recognition by peers, invitations to industry events, and increased demand for speaking, consulting, or partnership opportunities.
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Lay the groundwork for future monetization and professional leverage without compromising mission. Grow an engaged, high-quality audience primarily through YouTube and LinkedIn, using consistent content structure and repurposing. Long-term success is measured by meaningful industry relationships, sponsorship opportunities, and the ability to turn authority and reach into sustainable financial and career benefits.
Performance Metrics
Total Reach (Audio & Video)
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Growth:
Listens (All Sources)
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Growth:
Listens (Spotify)
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Growth:
77% more watch time than previous 90 days
72 more subscribers (+80% than previous 90 days)
97% new viewers (Subscribe CTA)
Engagement on recent episode is +80%
Listens (Apple Podcasts)
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Growth:
YouTube Views
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YouTube Subscribers
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NOVA Action Summary
For Brothers in Aerospace and Defense, NOVA focused on repositioning the show to align with its target audience and platform dynamics — rebranding for stronger resonance, elevating production quality, and setting the foundations for measurable growth across YouTube, Spotify, and beyond.
Strategic actions NOVA took:
Rebrand alignment: Refreshed the podcast branding to better resonate with the target audience and align with YouTube’s algorithmic and cultural expectations, ensuring stronger positioning across platforms.
Quality elevation: Upgraded production standards across audio, video, and visual assets, establishing a new benchmark for consistent, high-quality output.
Baseline establishment: Defined clear analytics baselines over the past month, creating a foundation from which future growth strategies and performance optimizations can be measured.
Content testing: Experimented with medium-form YouTube content to evaluate engagement trends, providing insights for refining future content strategy.
Platform resolution: Identified and began addressing a Spotify integration issue, initiating steps toward a long-term fix to secure stability across distribution channels.
Recommendations
For Brothers in Aerospace and Defense, NOVA is building on the foundations already set — moving from rebrand and quality elevation into a growth-focused phase that leverages analytics, YouTube performance, and cross-platform stability.
Our Recommendations:
YouTube growth engine: Double down on medium-form episodes (10–14 minutes) alongside shorts, refining titles, thumbnails, and descriptions to optimize for aerospace/defense industry search terms and algorithmic discovery.
Baseline iteration: Use the analytics gathered this month to begin A/B testing episode length, title phrasing, and thumbnail variations to see what drives higher watch time and click-through.
Integration fix: Prioritize resolution of the Spotify integration issue to ensure seamless listener access, with regular checks on episode delivery across platforms.
Audience expansion: Target LinkedIn and industry-specific forums with repurposed clips to reach defense professionals and broaden the show’s footprint beyond YouTube.
Message from Hayden
It’s been great to set a strong foundation with Brothers in Aerospace and Defense. Now that we’ve established baselines for quality and analytics, we can start making data-informed changes to drive growth. Your existing YouTube short-form engine is already strong, and tying the podcast into that momentum will accelerate visibility. Medium-form content will be key to this, and by, next month, testing multiple variations, we’ll discover what resonates most with the audience. On Spotify, resolving the integration issue will be a key step forward when it comes to growing leadership. I’m excited to see how these next changes shape the show’s reach and impact.